Q: You've said before now that you're not particularly driven by sales. If that's the case, what kind of criteria do you set for yourself to determine whether your games are successful?For much more information on the game, make sure you visit our F1 2012 game profile, and don't forget to keep up to date by following us on Twitter.
Steve Hood: Personally, there are two distinct strands for me. One is, is it making money for the company so everyone can remain in their job, including myself. But the primary focus for me has always been, do I think it's a good game? It's nice to hear when people come up and say, "I really enjoyed playing the game, it would be great if you could put this in it as well", and people are having a conversation about the content of your game. That's brilliant, because I spend every waking hour thinking about this game. But what I really care about, at the end of the day, is my perception of it. If I don't think it's good enough and somebody else is telling me it's brilliant, I go, "That's really nice, but it could be better." That's all I care about. I think F1 10 and 11 were good, but not good enough. And I think they're far off what we should be doing and what we will be able to achieve.