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Next-Gen Street Racing Game to Launch in Fall, Featuring More than 50 Licensed Cars, Real-Time Modding; Sim, Arcade and Team-Based Play; and Online Head-to-Head Action

By Team SimRacingWorld
27 January 2004

GLEN COVE, NY, Getting under the hood and into the very heart of street racing, Acclaim Entertainment, Inc. (NASDAQ.SC: AKLM), today announced that it has signed an exclusive global publishing agreement with Juice Games for their fall next-generation racing game, Juiced. Combining the best elements of simulation and arcade-style play, Juiced will feature more than 50 licensed vehicles; real-time modding with hundreds of authentic aftermarket parts; realistic car physics and damage; and online head-to-head play, including for the first time ever, "crew based" team racing.

"Juiced is not just another handsome racing game, it is a full extension of the culture that embodies street racing," said Rod Cousens, Chief Executive Officer of Acclaim. "Today's racing enthusiast wants more than just the control of the steering wheel; they want to fully personalize their experience, from the drivetrain to the decals. Juiced will give players the opportunity to go from artist to overdrive and test their mettle online in one of the best head-to-head racing experiences ever brought to the next-generation platforms. Gentlemen, start your engines!"

"Acclaim is renowned for their ability to launch exciting and successful new brands in a global marketplace," added Colin Bell, Juice Games' Managing Director. "Their proven expertise in the genre is perfectly matched with our technology and passion for game development. We're confident that this collaboration will continue to foster an ideal creative environment that will result in a world-class racing game."

Juiced, as in life, is all about the car. Style comes in a close second to speed, and Juiced offers thousands of real-time modding combinations that empower players to create their ultimate personality-infused street machines. But it takes more than a fresh coat of pearlescent paint to earn respect on the road; it takes the ball bearings to go up against the trash-talking, nitrous- burning faithful who want to strip everyone of their cash, cars and pride. Juiced lets players connect with their community and share the high-octane action by recruiting drivers to become part of their crew and race together as a team to put the brakes on the competition.

Juiced will offer many exciting features, including:

* More than 50 licensed vehicles, including Toyota, Honda, Nissan, Dodge, Ford, Mazda Mitsubishi, Pontiac, Holden, Volkswagen, Fiat, Renault, Subaru, Peugeot and Chevrolet;
* Hundreds of authentic aftermarket parts from leading manufacturers such as A'PEXi, AEM, Bridgestone, Ferodo, Konig, Alpine and HKS that provide players with thousands of personalized vehicle customization combinations;
* Progressive, non-linear gameplay that enables players to build their characters and cars, and gain respect and notoriety by winning races and cash;
* Unique blending of simulation and the high-octane appeal of arcade-style racing;
* Ability to build custom racing crews that work together as a team to win races;
* Authentic car physics and damage;
* Online head-to-head play on all platforms.

Juiced will be available in the fall for Xbox®, PlayStation®2 computer entertainment and PC at suggested retail prices to be determined. The official Juiced Web site will be launched in the coming weeks.

About Juice Games

Juice Games was only officially "born" in January 2003, however, the team has been working together for nearly a decade first at Digital Image Design and latterly as Rage Warrington. With a history that spans games like TFX, EF2000, eRacer, Typhoon and the critically acclaimed but unreleased, Lamborghini, Juice Games has an enviable back catalog. Utilizing their own leading edge technology Juice Games develop for Xbox(TM), PlayStation®2 computer entertainment system, PC, ID TV and mobile platforms. For more information please visit http://www.juicegames.com.

About Acclaim Entertainment

Based in Glen Cove, N.Y., Acclaim Entertainment, Inc., is a worldwide developer, publisher and mass marketer of software for use with interactive entertainment game consoles including those manufactured by Nintendo, Sony Computer Entertainment and Microsoft Corporation as well as personal computer hardware systems. Acclaim owns and operates five studios located in the United States and the United Kingdom, and publishes and distributes its software through its subsidiaries in North America, the United Kingdom, Australia, Germany, France and Spain. The Company uses regional distributors worldwide. Acclaim also distributes entertainment software for other publishers worldwide, publishes software gaming strategy guides and issues "special edition" comic magazines periodically. Acclaim's corporate headquarters are in Glen Cove, New York and Acclaim's common stock is publicly traded on NASDAQ.SC under the symbol AKLM. For more information please visit our website at http://www.acclaim.com.

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